About Us

Equestrian associations, British Horse Society, British Eventing, British Dressage and Endurance GB have formed a unique partnership to provide BEIDS (British Equestrian ID Service).

We also have the support and assistance of NECD (National Equestrian Crime Database) and BHS Emagin

BEIDS has evolved from the Ride-Alert ID Service for riders and horses, launched in February 2010,which won the BETA International innovation award for Safety and Security.

BEIDS is managed by Ride-Alert, one of the Alert ID Group, which has 15 years experience indelivering identification services to the UK public looking after some 1.5 million pets, people, horses, luggage, keys, personal property and even your house.

Alert ID Group also partners with Steve Cram MBE, bringing Cram-Alert Sport ID to runners, cyclistsand adventurers. BEIDS (British Equestrian ID Service) is managed by Ride-Alert on behalf of the major equestrian organisations including The British Horse Society, British Eventing, British Dressage and EnduranceGB.Also supporting BEIDS are NECD (National Equestrian Crime Database) and Emagin

OUR MESSAGE

ID for riders
Our message to riders is a strong one. The association partners believe that identification is anessential part of any rider’s kit, just as important as good footwear and hi-visibility clothing.Riding in the UK countryside and urban roads is a dangerous business. There is an element of risk involved. It really is a matter of social responsibility that we as riders, take the precautions necessaryto reduce risk, be seen and identifiable and mark our tack.‘BEIDS is a precaution worth taking!’

ID for horses
Horses do go missing and after an accident they are likely to be disorientated. A person finding yourhorse needs to know what to do next. BEIDS provides the finder with the means to act responsiblythemselves, with little effort on their part. The toggle clearly displays the telephone number for thefinder to use to contact the horse OWNER. ‘In an emergency - help others to help your horse!’

OUR PLEDGE TO BEIDS riders and horses
BEIDS has been developed to provide ‘peace of mind and assurance’ to you as a rider and to your family at home:

Rider Personal ID
“If you become ill, are involved in an accident or just need assistance; providing you are wearing
your BEIDS wristband; you or someone helping you will be able to contact the BEIDS 24/7 Emergency
Response Team who in turn will contact your next-of-kin and have access to your registered medical
conditions, crisis plans and required medication for use by the emergency services.”

Personal mobile property ID
“If you lose your mobile phone, with a BEIDS ID badge attached, it can easily be reported found witha telephone call to the 24/7 Emergency Response Team. You will be contacted immediately via yourregistered contact list to retrieve it.”

Horse ID- If you lose your horse
“If you horse is found needing assistance; providing it is sporting its BEIDS toggle; the finder will beable to contact the BEIDS 24/7 Emergency Response Team who in turn will contact you, your stables and anyone else you nominate to ensure that you are reunited at the earliest opportunity.